Apple Hedges its Bets
by Chris Remo, Aug 30, 2005 2:08pm PDTIn June of this year, Apple Computer announced its plans to switch its products over to Intel processors, causing mixed reactions among both fans and detractors of Apple. The company indicated its intent to start using Intel chips in 2006, with the transition complete by 2007. Now, numerous news sources are reporting that Apple has extended its purchase agreement with processor manufacturer Freescale Semiconductor, Inc. until at least December 31, 2008, well after the completion of Apple's planned switch. The move seems more than anything to be a case of Apple playing it safe and giving itself some freedom to keep non-Intel products in the pipeline while evaluating the company's strategy.
"On August 22, 2005, Apple Computer, Inc. ("Apple") and Freescale Semiconductor, Inc. ("Freescale") entered into a Purchase Agreement. Under the terms of the agreement, subject to certain conditions, Freescale is obligated to supply its microprocessors for orders placed by Apple through December 31, 2008. Apple is under no obligation to purchase Freescale microprocessors other than work in progress that was in place at the time the agreement was executed."Freescale currently manufactures the G4 chips used in Apple's laptops and Mac mini computers. "We will continue to meet Apple's needs throughout the transition process," said Freescale's Glaston Ford.
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The speculation about hedging bets or backing away from Intel is just navel gazing, IMHO.
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Applecare <<<
Apple will need G4/G5's through 2008 to have replacements for machines under Applecare.
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Plus, note the wording. They're required to purchase nothing. Oh and no offense Remo, keep the console goodness coming (but BIGGER INTROS, stat! quit your slacking! :D )
"There's an extremely viable benefit to consumers: Apple will still be relevant in three years.
Why do you think Apple is doing this? It's not for shits and giggles. Those mobile G5s everyone's been waiting for, the ones that were going to save Apple's portable line from irrelevancy? It should be pretty obvious at this point that IBM has told Apple they aren't coming. Freescale dropped the ball, the G4 line is miles behind the times and Freescale lacks the ability to bring it up to date.
'Consumers don't benefit'? Bullshit. Consumers benefit because this is the only way Apple can keep their portables competitive. Laptops are the fastest growing segment of the market place, and Apple finally hitting 2 Ghz with a G4 and its you've-got-to-be-shitting-me slow bus sometime next year wasn't going to cut it. Laptop sales fall, software makers lose interest, Apple fails, Apple's customers lose.
I'd rather they bet it all on a transition to keep the company relevant, rather than keep Freescale's incompetency and IBM's disinterest in laptop-suitable engineering as an anchor to hold them back in the market place until sheer inevitability kills the platform. "
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The idea of Steve saying, "We're sticking with PPC" to consumers at a conference after creating all of that buzz would be funny, though.
aside from pissing off a few developers, all the big ones that anyone actually gives a shit about anymore have pledged support... which means they'll be doing universal binaries, which means switching back and forth depending on who's fielding the new hotness at any given moment is a non-issue.
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