Ubisoft's Defense Against EA

Back in December, Electronic Arts nabbed 20% of Ubisoft's stock. The purchase was considered the first step in a "hostile takeover" of the France-based publisher. The company's president, Yves Guillemot, wants Ubisoft to remain an independent publisher and is trying to rally his stockholders to want the same.

At the recent E3 games expo in Los Angeles, Ubisoft boss Yves Guillemot urged shareholders to hold on to their stocks, saying the value of the company would double in the next two years. ... "We prefer by far to remain independent as we will be able to double our value in the next two years as we will double our effort," said Mr Guillemot. "The profits of the company will grow fast because the products are selling well and generating lots of revenue. If our shareholders are happy with what we do they will not sell their shares, they will keep them as it is a great investment for them," he said.