The Team Behind ILoveBees.com

How about ilovewatchingschoolbusdriversbeattheshitoutofkids.org? This is f***ing hilarious - about time somebody took care of those G D brats:

http://www.yikers.com/video_bus_driver_beats_up_student.html

I know that they want "4orty 2wo" to be read as forty-two, but it's not...it's four-orty two-wo

Driver 3 is a descent game- at a cheap price, If its not for you good, keep your "kind" words about the game to yourself. Its nice to see a developer that gives the player the ultimate freedom to do what they want in a photo realistic cities and kill unsuspecting citizens. I know realism is too much for some people to handle thats why they play cartoon games like gta, and the others.

Real life sucks so driver 3 is a pretty good sim, xcept you get to kill people, and you have unlimited lives. Some people were just not born to realize the ultimate driving/killing game driver 3 is, GTA is a Cartoon BS, and the others are all a joke. But its ok as long as I truly know how precious this game is, Cant wait for the driver 4. Too many people want the game to do the action for them or some BS. I guess it requires people to use their imagination a little bit, which is the problem cause most people are zombies. they need driver3 to hold their hand and play through the entire game. It might be too difficult to just cruise and cap people, we need some international conspiracy story to compel me to push buttons, that doesnt change jack crap about the game play- which is completely amazing, for those of you truly gifted to realize what a sleeper this game is. But im sure all the other people who like this game know what i mean, it was made for us.
It seems anything positive to be said about this game always falls on deaf ears. if your programed to hate this game, go ahead but state your reasons, so people can see why you hate it soo. I think the problem is people go in expecting way too much of the wrong stuff that just isnt driver3, and just come out disappointed. Go play your gta pos, I shelved it months ago and the new one looks just a dumb, its like muppet babies with cars or something. I hope driver3 is able to forgive these peoples' sins of blasphemy against this game someday. they shall reckon.

Can someone explain ILoveBees.com to me in a nutshell?

WARNING: Total Awesomeness Ahead

It sounds like most people here didn't actually participate in the ILoveBees campaign. That's fine, I didn't either. But I did keep up with the news on the summary wiki's that popped up surrounding it.

For me, ILoveBees is all about the stories it tells. The story of Durga, Khamal, Jersey, Jannisary, Herzog, Rani is a truly amazing one, and should be listened to whether or not you like Halo, the Halo universe, ILoveBees, music, books, movies, or life in general. This story is rather like a movie without the video. The sounds and characters are so well done you can easily picture the scene and everything that's going on. This story can be found here: http://ilovebees.com/humptydumpty.html
Just go there and listen from the beginning. Hell, you don't even need to do anything other than that. You don't even need to go through the ILB summary pages to know what happened in the alternate reality game.

The alternate reality game was another story altogether, though they tie in very well. The story of The Clockwork Rat is pretty amazing, and is a recommended addition to the above audio files. It can be found here: http://ilb.extrasonic.com/index.php/Perdita%27s_Story
And the wiki above also has tons of information about the entire story, so you can read all about what happened without having to hunt through html or raw JPEG data: http://ilb.extrasonic.com/index.php/Main_Page

Please check out the audio files. You'll thank me when you're done.

Is this "The catch" virgin mobile the same type of thing??

Whatever you gotta do to build up hype, but arent they reusing the same tactic with the xbox 360? The post said they would never reuse the same tactic twice ;P

I was a big I Love Bees player when it was around, and while its actual effect on sales might have been small, it was SO MUCH FUN! I loved answering the puzzles online and running around town unlocking axons. It really became my life for a couple of months. I got to see out-of-the-way parts of my city that I had no reason to go to before, and meeting new people who are also playing the same game and coordinating your efforts with them was a blast. Becoming a team of BEEKEEPERS was amazing.

AH!!! I loved this game so much. I can't wait to play 4orty 2wo's next game. Even though I'm in the leading team for Our Colony, it just isn't the same as an ARG done by these dudes.

Hats off to 4orty 2wo!!!

I hate bees and retarded ad/marketing people. Just tell me what you are selling and provide sexy pics/divx and I'll decide if I love bees or not, losers. Nobody gives a crap about your little gimmicky, "creative" tactics, punks.

From a marketing perspective the whole thing is flawed. It generates buzz for h4rdc0re dorks that are gonna eat breathe and sleep a videogame anyways. Its preaching to the choir.

However, I love seeing this type of stuff. Its a shame that game "Majestic" (I Think?) didnt take off. That game was a real-life mystery game where you get phonecalls and emails from random people that slowly reveal more of the story until you solve it months later.

Shit like that is cool. It could also fuel the creative renasissance that people in the game industry are crying for. FPS's RTS's RPG's are awesome and all, and they play well into Joe Mainstreams calendar...but lets get some new life going. We need some indy gaming craziness like the golden era of mid 90's.

Whoa, what I miss?

People ran around town to payphones to wait around till they rang to listen to some story?

That was an advertisment?

I think what a lot of you critics fail to realize is, that while is may not appeal to you, there are definitely a high number of people out there that get more enjoyment from being a part of the process, the interactive nature of it.

But let's say you are not that type, well they certainly didn't spend their entire advertising budget on this alone, now that would be silly. I saw plenty of commercials on tv, websites, and website ads, hell even the trailer at the movie theater. My point is, while to rely on this alone would be a mistake, incorporating it into an overall advertising campaign has no negative aspect, except for modest monetary loss, which I'm sure Microsoft isn't hurting from.

maybe i should RTFA...but I don't see how this type of thing influences sales whatsoever. The only people that are going to be interested in it are the hardcore players that are going to go out and buy the game on day 1 anyways.

the ilovebees thing actually backfired for me.

i prefer just telling people what the deal is with your game instead of the wild goose chase that requires more work than it should just for a freakin game yeesh

While many think this is a waste of time and money, I think it's kind of cute :)

Ilovebees was the best damn marketing I've ever seen. I've never paid that much attention to the Halo universe, and that pay phone thing was brilliant. BRILLIANT! On the first day that payphones were ringing in my city, the restaurant next to the payphone threatened to call the cops because there were so many people milling about.

The crowds petered out after a few days, but a few of us kept going to the pay phones. We'd all stand about ten feet away from the pay phone, pretending to read restaurant menus or play with our cell phones because hanging around a pay phone was just weird. And then the phone would ring and we'd all make a beeline for it. Good times.

I was really hoping OurColony would be the same sort of thing, but it was more about putting teams against each other rather than trying to have people nation-wide work towards the same cause. Ah well, there's hope for Halo 3!

i dont know it could be a conspiracy to MAKE YOU PLAY THE GAME.

Should be "what's going on inside their big huge inflated heads."

Got modesty?

a campaign so covert that it mentions neither the product nor the client, one in which none of those responsible acknowledge the campaign exists until after the product is launched

Is he describing the ILoveBees thing? Unless my memory fails me it was pretty clear from very early stages that this was a Bungie/Halo2 thing. Maybe he's just talking about the "optimal campaign" or something?

It sure as heck beats paying people to join forums, pretending to be avarage Joes, and praising games that actually sucks... *cough*Driv3r*cough*