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EA Exclusive Sports Continue

by Steve Gibson, Jan 10, 2005 11:43am PST

In case you thought EA was done buying up sports licensing rights, EA has just nabbed up the AFL (Arena Football) exclusive rights. Although not nearly as popular as the NFL that they also bought up, or the NBA which they bid for it can certainly be called a pattern now. The NHL and MLB I'm sure are not far behind. Thanks Chris

The partnership is a perfect match when considering customer demographics of both the AFL and EA. According to the ESPN Sports Poll, the AFL indexes at 186 for ages 12-17 and 127 for ages 18-24. Approximately 46 percent of all 12-17 year olds are fans of the AFL.




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