Futuremark Whines, Apologizes
by Steve Gibson, Oct 07, 2004 10:53am PDTA little happy fun lawsuit threatening for your lunch time. As many people know 3DMark comes under quite a bit of scrutiny given the popularity of the benchmark with the 03 release being dismissed by more than a few websites. HardOCP was was one of the vocal websites with their opinions and Futuremark thought threatening a lawsuit would be fun after seeing criticism of the 05 release. The first email:
I strongly advise you to not to slander our product, 3DMark, on your web site. Take down all your false and unjustified and baseless claims about 3DMark.HardOCP responded with a "wha?" and here was the response from Futuremark:
You know what I mean. Your articles have consistently discredited 3DMark for years now and the few justifications there have sometimes been have been without merit. It seems to us as if you have something against our product personally and are using your popular website as a platform to attack and trying to discredit on purpose and with baseless claims and sometimes also with erroneous information. I will no longer communicate with you after this. Our attorney is looking that this situation will get resolved and will contact you if necessary. Tero Sarkkinen Executive Vice President of Sales and Marketing Futuremark CorporationTero however appears to have shortly later realized how incredibly silly these threats were and posted a public apology. Go ahead, lets all chuckle together!
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Comments
Really - the hard on for Kyle that the shack has is a bit disconcerting.
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I work for an ISP. We slave, day in and day out, to serve our customers in the best way we can. We can't make everybody happy, but we try. So we take it really hard whenever we get criticized because you wouldn't believe the amount of effort we put in to stay alive.
Futuremark is probably the same way. They work really hard to create a product that fills a niche. Now, it seems like they have gotten away from the benchmark role 3dmark plays, and more into the "make my video card sing" role that it's also been used for. I make no value judgement here, but I understand Kyle's criticism.
If I'm working for Futuremark and I see my product slammed by an influential member of the community I'm targetting, I'd get annoyed to. Because you know they're trying!
I'm not defending Futuremark, but I know where they're coming from.
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I've personally dealt with Kyle when I worked at a different company. The guy is a 1st class A-hole.
This was basically our conversation thru email:
Dear Kyle,
Hi, I'm contacting you to see if there's any way we can work together to have some of our products reviewed by your website. I understand that there has been some trouble between company x and your site in the past, but I'd like to apologizes and put all of that behind us. We would really like to build a new and stronger relationship, Blah blah blah… your opinion is very important to us and the community blah blah blah blah blah.
Kyle's response:
I hate your company, and all the a-holes that work there. There is no way we will work together, and I will continue to put down your products on my website to spite all of you.
In essence, he's a whining little beeach. Due to a situation that was admittedly totally our fault, but had happened several years before, he was unable to be a pro and accept our apology. Instead made it clear that he’d hurt us any chance he gets even tho most websites would have killed to have the type of relationship we were offering.
The company I worked for was unjustifiably paranoid of web reviews and the whole gaming community, and I was trying to change that. I wanted to prove that hard core gamers like us wanted these types of reviews from these websites, and that these websites were responsible enough to give us at least as fair a shake as the traditional mag pubs. Let’s just say that Kyle’s bad attitude and mouthing off adversely effects how they feel about gaming site web reviews to this day. He’s pretty much single handedly soured their opinion of the hardcore gamer thing completely.
Anyway, this whole business with 3DMark sounds really familiar. So just take anything he has to say with a huge grain of salt. He’s probably out to get them too. That’s how he works.
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Freedom of press?
But then again, "Tero Sarkkinen" does not sound all that American...
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It's fine that Kyle doesn't like the benchmark and want to use it himself, so why can't he just stay quiet and leave it alone? Instead he takes every opportunity to take jabs at futuremark.
Now there's no way in hell he'll ever leave it alone, he'll bring it up even more and then proudly proclaim that futuremark started talking shit and then backed down, HE beat them.
Oh brother, give me a break.
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Man I am stoked. Too funny. First, I couldn't care less about their crappy product, but now, here we have a very mature fellow as the PR person, threathening Kyle.
I'm sure he was serious in his allegations yesterday, but when he checked with his so called attorneys, they probably told him "what the heck do you want us to do?"
man this is comedy gold ....
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Way too many sites are taking the sides of the companies, and so arrogance like the letters above spreads further and further. I've never been a fan of HOCP's forums, but it's nice to see that someone out there isn't afraid to tell it like it is.
I don't even know why I'm supposed to trust a program that keeps telling me to buy Alienware computers for better benchmarks.
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Id like my news with out a side lawyer, please.
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<insert OH YOU GO KYLE response here>
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also, props to Tero for apologizing and not just being a little bitch about it.
i still hate those benchmarks though... :P
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Then the attourney told him that he has no case.
Apology ensues.
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n00bie
That says enough right there.
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Who buys 3dmark? Not your average joe! Its geeks and gamers like us.
man i can almost smell the shoe rubber burning from his backpedaling!
too little too late for some potential buyers of their product i think
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Update on what happened
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wp m8, keep saying it like it is, co s so few other ppl have the balls to
But yet people still like it and use it. I agree that 3dmark won't tell you exactly how your computer will run HL2 for example, but it still has a place, you just shouldn't take it over seriously.
I'm going to hate myself for saying this but I do think HardOCP whine a bit to much about 3d mark.
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