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McDonalds and You

by Steve Gibson, Sep 17, 2002 8:26am PDT

Over the years we've touched on the topic of advertisements featured within games as something that should/will happen. Hower there just really hasnt ever been a significant landmark deal in the PC space made between advertisers and a game publisher/developer to give a good test of the 'theory' until now, although there have certainly been a few small deals made. McDonalds and Intel have just signed on with EA to be featured in The Sims Online in a multi-million deal:

Detailed terms of EA's multimillion-dollar deal were not available but it will allow Intel's familiar jingle, its product logo, and computers using its Pentium 4 processor to appear in the game. Players in the game also will be able to buy a McDonald's kiosk and sell the company's branded food products, earning "simoleans," the game's currency. Eating that food will also improve their standing within the game. [snip]




Comments

74 Threads | 195 Comments

















  • Looks like one of the few remaining niches where the corperate advirtising machine was yet to infiltrate has just begun selling out to the man.

    Games are an escape from reality, or at least in part. While I hold pretty strong views against the current state of advirtising in general ( read : currently it's fucking rediculous ) seeing EA sign up to corperate graffitti being slathered over games saddens me as much as it angers me. I knew this was essentially an inevitable aspect as far as the direction of the gaming industry as a whole is concerned, so I guess I just didn't want to see it happen. Now it has. Personally, I don't like it - but thats an opinion hinged upon my view of advirtising as stated above.

    On the other side of the coin, in some ways I guess it could become accepted if it *added* to the game in question. Say for arguments sake, in Duke Forever :) you're running down the streets on Las Vegas, and unload on a McDonalds overtaken by aliens or something. I for one would take great pleasure in blowing the shit out of the joint and then perhaps flushing a couple toilets, and maybe switching the lights on and off - YEAH ! right George ? *interaction !*

    But then - a farbricated Burger joint in the same game that I can let loose in is just the same. We don't NEED real world advirtising in games, it's not going to add to the experience, only further drive the product of large corperations even further - nothing more, nothing less. Sure, it may generate more revenue for the gaming industry as a whole, and perhaps even shed more light onto what we love to do via more public attention to games - but is slathering our virtual worlds to which we escape with the same advirtising laden shit the real world serves up in excess really worth that extra revenue ? Is the gaming industry THAT short on profit margins ? Last I heard it was doing pretty good.

    Still, you're going to get 'games' that feel this shit is justifiable, hell you're even gonna get a myriad of really, really bad games appear on the market, for no other reasons than to drive a product - who's production will no doubt be funded by major corperations. Quality will be a secondary objective - just get that shit out there, so people can play it, and expose more potential wallets to our fine wares.

    Adding advirtitising to our games may not detract from the actual GAME itself, or even dictate or detract from any gameplay - but seeing any logo or product, 'harmlessly' placed in a gaming world, so the sole purpose of promoting sales is going to make my stomach, for one, churn.







  • Wow, shackers are very anti advertisement!! too bad they arent this anti about other personal rights being stepped on

    Would it make a difference if it was descrete (like Nike adds on the field in nfl2k_ )? What if they were blatently made fun of (see: Waynes World)?

    I think its obvious we don't wanna plop down $50 a game and have to sit through a 10 second comercial every time we start it up, and we dont want to have to make Max Payne go to McD to quelsh is undieing thirst for a tripple thick shake, tripple thick like the crime in the dirty city in which he comes from.

    Don't a lot of racing games carry in-game product placement? Your Suburu took first place! ??