MM Guerrilla Marketing

by Steve Gibson, Sep 12, 2002 7:17am PDT

Here is your scandal for the day. Apparently there is a bit of guerrilla marketing going on by Ubi Soft according to this story on Unknown Player. Not really much to say about this one except for... wow.

Now, imagine our surprise when we saw the latest marketing campaign by Ubi Soft for Shadowbane. Alongside the hip logo of 'Mercilessly Multiplayer' was a description for a contest where fans could win prizes from Ubi Soft if they just went onto the forums of their competitors and posted articles saying how 'Superior' Shadowbane was to all else. To prove you did it, you would have to cut/paste the text of what you wrote and send it to Ubi Soft's marketing department to be entered to win.

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26 Threads* | 56 Comments

#56

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By: Gauss x Show Full Post

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I thought ubisoft sucked before. How do I downgrade my opinion? Is there a lower level than 'sleezy assholes'?

Sep 12, 2002 1:01pm PDT

I thought ubisoft sucked before. How do I downgrade my opinion? Is there a lower level than 'sleezy assho... : Gauss

#38

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By: johnny rotten x Show Full Post

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Oh man does Shacknews ever suck. Worst newssite ever. A lousey bunch of immature, retarded nerds run amok over the comments 24/7 spouting inane moronic catchphrases and talking about masturbation. The actual site is also 'managed' by nothing more than a couple of developmentally challenged chimpanzees.

Voodooextreme is seriously 10x, no, 100x a better gaming site. A cool looking blue page, timely updates of new content, a mature, intelligent forum and perhaps most importantly no one from the netherlands is associated with the page.

http://ve3d.com. BEST. WEBSITE. EVER.

Sep 12, 2002 9:23am PDT

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Oh man does Shacknews ever suck. Worst newssite ever. A lousey bunch of immature, retarded nerds run am... : johnny rotten
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- Mmm...sarcasm... : Kayn
- I always thought that site was run by trained chimps with a six pack of vaseline. : driller
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  you're really rotten :~( : Steve Gibson
  - Will we get free stuff for posting great stuff about the shack on other news sites? ;) : Dingbat
- I think I get the joke : koder

#53

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By: indeego x Show Full Post

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BLUESNEWS FOR PARTY FUN!

Sep 12, 2002 11:13am PDT

BLUESNEWS FOR PARTY FUN! : indeego

#52

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By: Homard x Show Full Post

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Dirty french

Sep 12, 2002 11:07am PDT

Dirty french : Homard

#50

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By: rorshack x Show Full Post

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What I particularly enjoy about SHADOWBAEN is the ability to control every vehicle in the game. That, allowed with the various soldier classes you have, sum up to a great multiplayer game, with lots of fun and different ways to kill and be killed. It's like a warsim, subsim, flightsim, and everything else in one package, distributed along a huge map, with dozens of other people playing at the same time, usually for the control of the map. Now with ASE support, it's sure to be a blast. Everyone loves SHADWOBANE, you will too!

Sep 12, 2002 10:54am PDT

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What I particularly enjoy about SHADOWBAEN is the ability to control every vehicle in the game. That, all... : rorshack
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- "added" not "allowed". Damn me : rorshack

#47

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By: Visceral Monkey x Show Full Post

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I hate a nice Bukkake donut for both Ubi and wolfpack.

Eat up guys!

Sep 12, 2002 10:48am PDT

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I hate a nice Bukkake donut for both Ubi and wolfpack. Eat up guys! : Visceral Monkey
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- That's "Have". Too early. : Visceral Monkey

#35

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By: fragasm x Show Full Post

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paid trolling.

Sep 12, 2002 8:36am PDT

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paid trolling. : fragasm
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- ..just what I was gonna write. Damn you : rorshack

#15

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By: larcho x Show Full Post

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Dude I heard that Battlefield 1942 is a kick ass game, you really should try it!

(maybe it works on this one too :P)

Sep 12, 2002 7:50am PDT

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Dude I heard that Battlefield 1942 is a kick ass game, you really should try it! (maybe it works on th... : larcho
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  nope everyone already knows it kicks ass:) : supermonkeyballz
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    Ok ... will try this on another game. : larcho
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      DNF will r0x0r your b0x0rs : nyranger66
      
      Don't think that THAT will make the game come sooner, maybe some prizes, but not a sooner realese. : larcho

#44

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By: c0bra x Show Full Post

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Must...kill...Lincoln...

Sep 12, 2002 10:27am PDT

Must...kill...Lincoln... : c0bra

#40

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By: Kayn x Show Full Post

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I use lots of Guerrilla marketing for mah band. Works great.

Also, Jack-in-the-Box marketing is the best. Next to some beer commercials.

Sep 12, 2002 9:32am PDT

I use lots of Guerrilla marketing for mah band. Works great. Also, Jack-in-the-Box marketing is the be... : Kayn

#37

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By: Mad Brahmin Disease x Show Full Post

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My earwax is superior to Shadowbane and UbiSoft's marketing department.

Sep 12, 2002 9:09am PDT

My earwax is superior to Shadowbane and UbiSoft's marketing department. : Mad Brahmin Disease

#24

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By: rickmus x Show Full Post

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That is pretty bad. I let pretty much any discussion go on our Raven boards that is "appropriate" (i.e. not bashing of other people or other rude / insulting stuff), including the discussion of other games. Doesn't really bother me overall what people are talking about, but when you see other companies take advantage of this in "under the counter" type ways, it just makes me wonder about the morals of some of the decision makers in this industry.

Sep 12, 2002 8:22am PDT

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That is pretty bad. I let pretty much any discussion go on our Raven boards that is "appropriate" (i.e. ... : rickmus
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- that's all well and good but as a practical matter, only what can be considered "hardcore" fans frequent ... : -Panther-

#33

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By: Dynotaku x Show Full Post

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So how is this going to affect the contents of any forums? They're all about fanboy-ism and rants anyway. All they're doing is encouraging poor nettiquette.

Sep 12, 2002 8:30am PDT

So how is this going to affect the contents of any forums? They're all about fanboy-ism and rants anyway... : Dynotaku

#7

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By: hoopsnake x Show Full Post

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Guys, I don't know if you've ever heard of this great new game called shadowbane?
It's seriously way superior to any other mmorpg, game, or brand of cat food.

Sep 12, 2002 7:32am PDT

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Guys, I don't know if you've ever heard of this great new game called shadowbane? It's seriously way sup... : hoopsnake
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  psst, you forgot to link an article saying as much : -Panther-
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    Here you are! http://perso.wanadoo.fr/wire/shadowbane I was too busy playing this great game! It's so su... : hoopsnake
    - omg... hahahahahaha! : Don H
    - OMG *dies laughing* : -Panther-
- lol ! ... lol ! : larcho
- I loved Shadowbane. It was better than Cats. I will play it again and again. : UtilityMaximizer
- Shadowbane gets me chicks. : iamgoat
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  Shadowbane gave me back my ability to have an erection. : geedeck
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    http://www.shacknews.com/ja.zz?id=5511369 ? : -Panther-
    - Nono, SHADOWBANE. It also cures Feline Leukemia. : geedeck
- Shadowbane cured my leprosy. : Tissen
- Shadowbane got me 9000 dollars for my accident. Thanks Shadowbane! : firehawk

#31

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By: melancoholicz x Show Full Post

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Come on guys! Let's post!!!
$$$ EASY MONEY! $$$

Sep 12, 2002 8:29am PDT

Come on guys! Let's post!!! $$$ EASY MONEY! $$$ : melancoholicz

#13

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By: gurgeh x Show Full Post

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Didn't Unknown Player report something similar a while ago, with some people writing reviews of the beta being paid "in secret"?

Sep 12, 2002 7:49am PDT

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Didn't Unknown Player report something similar a while ago, with some people writing reviews of the beta ... : gurgeh
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- Yes: http://www.unknownplayer.com/archive/02/08/13/988.php : Pie4Foo
- Yeah, but that was completely overblown and started because UP felt like they got shafted. The "heralds" ... : bringer

#22

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By: TheDelinquinaut x Show Full Post

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Well no big surprise...UbiSoft is a money company pure and simple...they put 'bling bling' before creative and innovation at every chance...the only decent games with their name on it where produced out of house and mearly published by them...I believe a good term for what they do is "Shovel-Ware"...

And I am not exactly talking out of my ass (or sticking my hand up it)...I worked for them for some time...

Sep 12, 2002 8:06am PDT

Well no big surprise...UbiSoft is a money company pure and simple...they put 'bling bling' before creativ... : TheDelinquinaut

#6

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By: Bali x Show Full Post

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that's dirty...

Sep 12, 2002 7:32am PDT

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that's dirty... : Bali
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- They are scumballs for even attempting that. Wolfpack is going to have some of that nasty scum rub of... : !gnoleb

#16

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By: GoofyBoy x Show Full Post

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Its not that bad because Shadowbane is superior was to all else.

/me cuts and pastes and mails UbiSoft.

Sep 12, 2002 7:53am PDT

Its not that bad because Shadowbane is superior was to all else. /me cuts and pastes and mails UbiSoft : GoofyBoy

#10

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By: urbanonymity x Show Full Post

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This may be totally cheap, but it IS the best way to make people buy something. People trust their friends' advice over random online reviews anyday.

Sep 12, 2002 7:40am PDT

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This may be totally cheap, but it IS the best way to make people buy something. People trust their frien... : urbanonymity
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- Until it crops up on news sites and people think its lame :P : xenoeye

#11

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By: Antilles_Prime x Show Full Post

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they are already doing this.

ive seen posts on the shack over time that have this type of stuff written all over it.

Sep 12, 2002 7:43am PDT

they are already doing this. ive seen posts on the shack over time that have this type of stuff writte... : Antilles_Prime

#5

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By: -Panther- x Show Full Post

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<horse> no sir, I don't like it </horse>

Sep 12, 2002 7:26am PDT

<horse> no sir, I don't like it </horse> : -Panther-

#4

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By: the archvile x Show Full Post

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Mercilessly Late Multiplayer!

Sep 12, 2002 7:26am PDT

Mercilessly Late Multiplayer! : the archvile

#3

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By: Ride-My-Rocket x Show Full Post

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Wasn't this game just delayed?

Sep 12, 2002 7:22am PDT

Wasn't this game just delayed? : Ride-My-Rocket

#2

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By: Scotty22 x Show Full Post

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That's just plain wrong. Not going to win over many friends in the industry doing crap like that!

Sep 12, 2002 7:21am PDT

That's just plain wrong. Not going to win over many friends in the industry doing crap like that! : Scotty22

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