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One Is Outselling The Other

by Jack Mathews, Dec 05, 2001 10:53am PST
Related Topics – NPD, Sony, Games: Console

Ok, the big N has put out a press release claiming victory a day after Microsoft did. So who's really winning? Well, that's quite hard to tell as the two companies seem to be comparing different sets of numbers to put them on top. Microsoft is using numbers from the NPD Group, which happens not to track Wal-Mart, Nintendo's biggest GameCube outlet. Nintendo is claiming numbers from directly talking to retailers, but there's no telling the sources or accuracy of these numbers. Here are parts of the press release:

REDMOND, Wash.--(BUSINESS WIRE)--Dec. 3, 2001--Nintendo of America reported today that, based on direct communications with its retailers, its new NINTENDO GAMECUBE(TM) home video game console has reached sales of nearly 600,000 units in America in 15 days, or an average of 27 per minute -- nonstop -- since its November 18th introduction. Because Microsoft has declined to estimate its actual consumer sales numbers, no fully accurate picture of comparative market activity is yet available. That data won't be available until The NPD Group releases its full projected sales report for the month of November in the next few weeks. For example, NPD's sample does not reflect system sales at Wal-Mart, the nation's largest retailer, and also the largest retail outlet for NINTENDO GAMECUBE. The current available TRSTS retail data is just a snapshot. Only when NPD can project sales from all retailers -- even those outside their store sample -- can they reach an accurate picture of what's really happening in the market.
So who's winning this "war" then? Sony of course! :-)


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