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The Industry Demographic

by Steve Gibson, Jun 18, 2001 7:15am PDT
Related Topics – Demo

An article on AVault this morning by Brad Wardell discusses the demographics of the industry as a whole and who exactly is buying games. This of course plays a huge part in the design and system requirement decisions that are made by developers for the games thay are producing. A lot of this seems pretty obvious but apparently there are some people out there who dont realize that the average system out there for gamers is not a 1GHz machine. He also draws the conclusion that it's currently impossible for a multiplayer only game to exceed sales of a million copies.

The bottom line is fairly straightforward: know your market. Are you making a game for yourself or as a product? The best combo is a title you really enjoy making that you hope lots of other people will enjoy playing (and pay you to do so). Decide on the game you want to do, research the demographics of the likely audience for it and plan accordingly.
Yeah that's great and all. Someone out there know where there is public information on user and hardware demographics of gamers? Of everyone out there playing the Quake/Unreal/Half-Life series games what do you think the average player is really running? Seems to me that most publishers and publications would closely guard that information as they collect it.




Comments

26 Threads* | 102 Comments


  • In my opinion one interesting point is raised about collecting Demographic information. If lets say a company wants to "Better there games" by getting your Hardware specs, and then later to "better there games" they want to collect MAC address to see what kind of connections are being used(I have no idea if that's possible, but it seems feasible) to play their games online, and then later "to better there games" They want to collect a database of every program you have installed on your computer so that they know what the largest demographic is to target there devolpment of games to. It may not be happening today but It could quite possibly happen in the future.

    My point is. Invasion of people's privacy is not an overnight deal. It happens by people bunny hoping from one form of privacy invasion to the next. Just my opinion, flame away.