The EB1 Project

EB has finally launched what they've been talking about for so long. www.eb1.com is playing host to downloadable full versions of several games that you can "lease" for about $4.99. (Although the website seems to be dead right now). The concept is pretty much renting games over the internet. The games they have featured include some respectable titles and recent ones. Oni, Tropico, (Damn I lost my list!) and about a half dozen more. Does anyone think this will actually be something worth the time they put into it? Would you or do you know anyone who would use a service like this? It seems they are going after the very casual internet users but the problem is you need a phat pipe to take advantage of it. Those two demographics dont really seem to match up well together. Thanks fg