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3dfx Card Clarification

by Maarten Goldstein, Nov 16, 2000 12:55pm PST
Related Topics – 3dfx

The Register and a Gamecenter 3dfx interview both mention that despite what some might have thought (myself included), 3dfx will not cease make videocards. Yes, it will be selling it's plant in Mexico but that's to reduce cost since the plant isn't fully used. They will just be using other manufacturers to produce the cards for them, and will continue to sell their own line of videocard products. So don't expect a Creative Voodoo 5 any time soon.

Alex Leupp, 3dfx's president and CEO, said the move was being made to reduce the company's costs. "The sale of our Juarez facility will allow us to continue selling add-in-board products to the retail channel, with significantly reduced fixed costs," he said in a statement. The plan should allow 3dfx to maintain its own brand of graphics cards and doesn't force the company to go cap in hand to the add-in board partners it annoyed back in 1998 when it decided to focus on the retail space by manufacturing its own cards. That move was cemented by the acquisition of board maker STB Systems.
update Jack - And do I get credit for saying this would happen two and a half months ago? "...the conference call had the info that 3dfx will be selling their board manufacturing business and sub-contracting it." Noooooo, of course not... :-)




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