Nintendo is having one of its best years in recent history and they are doing the next logical thing to celebrate. Today, the company has announced Super Mario Cereal. Each box will feature some sort of Amiibo functionality and will be yet another collectible for Nintendo super fans to drool over.
The limited-edition cereal box will begin hitting store shelves across the U.S. as early as Dec. 11. Shackers playing the Super Mario Odyssey game can tap the cereal box on the Nintendo Switch console, like you would an amiibo, to receive gold coins or a heart in the game. Even the cereal itself has a Super Mario flair, with colorful power-up marshmallows and a blast of mixed berry flavor in every box.
“This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways,” said Tom Prata, Nintendo of America’s Senior Vice President of Strategic Initiatives. “We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day.”
We are thrilled to pack so much fun into one box of cereal,” said Brad Schwan, Senior Director of Morning Foods Marketing. “The package adds value and excitement for fans, with marshmallow shapes in the cereal inspired by Super Mario power-ups to tie the theme together.”
This isn't the first time that Mario has been featured in a cereal, but this time he doesn't have to share the spotlight with Link and Princess Zelda. Be sure to keep your eyes peeled for Super Mario Cereal when it hits grocery stores next month.